Hello. Pancake shops are now burger shops. Burger shops are now policy shops. Policy shops are now posting their white papers with gifs of pancakes, probably. All are your bae.
Wendy's issues an important warning to all of us. 
The co-opting by Brand Twitter of Weird Twitter — whose premise is ironic mashups of ad jingles and Lovecraft as a subversion of the despair-inducing conceit of buying pancakes as a path to fulfillment — to sell pancakes is an untold scandal. people.com/food/dennys-tw…
Brands Gazing Long Into the Abyss
Brands Saying You're a Wretched, Insignificant Speck
