Go out to the working class and ask them if they have ever read your work. Ask policymakers. Ask people outside of academia and then come tell me about impact factors.
We have our own version of ‘impact’. Human impact.
I do my job to improve society and real peoples lives. I do it to encourage and influence professionals to do the same.
Impact is much larger than whether your mates at another uni have cited you in some study that is also in the journal behind another paywall.
THINK BIGGER.