Thread by @startupdaemon

LAW 5: So much depends on reputation – guard it with your life.

@RobertGreene says reputation is the cornerstone of power, and you can best defeat you enemies by shredding their reputation.

But reputation's greater Power flows inside. It's about your Being.

1. Reputation is the most powerful form of persuasion. It incorporates all six of @RobertCialdini's principles.

– Social proof – by definition, you have a reputation only if many people recognize it and it is common knowledge.

– Commitment and consistency – both in your efforts to build the reputation itself and in the public's recognition of your reputation.

– Authority – reputation requires accomplishment which is acknowledged publicly, even Al Capone was accomplished – in being a crime boss.

– Scarcity – people usually gain a reputation for their unique personality, accomplishment, excellence.

– Reciprocity – mimetic: in people's recognition of your reputation and your recognition of their recognition; practical: in tit-for-tat or generous actions.

– Identity/liking – people are naturally drawn to powerful and polarizing personalities,

– reputation is always polarizing because it draws the attention of insecure and envious haters,

– people enjoy identifying with excellence and power, and herding about a leader.

2. The best way to build a reputation is to embody it. You define your Being through your actions, not the opinions of others.

See your reputation as accountability to Yourself, not as public perception.

Let go of the outcome and focus on your actions. Would the person I want to be do what I am doing right now?

Use this powerful question to guide your decisions, and reputation will follow.

When you define yourself with other people's perceptions, you automatically cede power and limit your choices.

People who build a strong reputation are usually shameless, even if they don't have a reputation for shamelessness.

When detractors hate on your efforts and accomplishments, your inner compass and genuine determination is your strongest protection.

You only care about your calling, you keep doing what you're doing because you embody your mission.

People are easily distracted by public spectacles, but they relate to authenticity on a deep level. Everyone wants to identify with the authentic.

Never sacrifice your calling to court public opinion. Any benefit will be short-lived, and the costs can haunt you for a lifetime.

You can achieve anything, but you can't achieve everything. And you can't be all things to all people.

Accept that excellence requires sacrifice, and that excellence manifest attracts the envy and resentment of small minds.

To be relentless in your life's calling, you need fervent desire. You must focus your energy on a singular vision of Yourself.

People fail to achieve greatness because they keep it fuzzy. They don't allow themselves to want something to the exclusion of all else.

Self-mastery and the reputation it brings take many years of hard work.

Few succeed on this path.

Getting on the list is a step you can take right now.

startupdaemon.net/signp