There’re lot of tweets (within the FinTech community in India) about Whether 'lending is a feature' or not? So, let’s unpack that a bit..
The primary revenue model here is lead-gen fee or commission. In fact, Marketplace aggregators are at a severe disadvantage if they do not have scale or community. More on that here 👇🏼
The real breakout winners will combine a market opportunity that legacy FIs have missed with a business model innovation that is sustainable. And that takes time.
CREDIT is not a feature for them. CREDIT might be a feature for their merchant partners.
The ‘CREDIT DISTRIBUTION GRID’ getting RE-DESIGNED, where *CREDIT IS THE NEW API*.
They know that CREDIT is a (serious) BUSINESS.