Finished listening to the ‘Creative Selection’ audiobook by @kocienda
It gives a rare look behind the scenes at Apple, how they design products, and the amount of work that went into designing software we now take for granted like the iOS keyboard.
📖👌
creativeselection.io
It gives a rare look behind the scenes at Apple, how they design products, and the amount of work that went into designing software we now take for granted like the iOS keyboard.
📖👌
creativeselection.io
It took me only a few days to go through the whole book. It normally takes me weeks if not months to finish a book.
That’s how good it is.
Shout out to @atpfm for the (sponsored) recommendation. 🙌
That’s how good it is.
Shout out to @atpfm for the (sponsored) recommendation. 🙌
Some of the key insights for me personally are (in my own words):
👀 Show, don’t tell.
Rather than endlessly discussing ideas in the abstract, Apple engineers build prototypes that are demo’ed to each other and decision makers.
👀 Show, don’t tell.
Rather than endlessly discussing ideas in the abstract, Apple engineers build prototypes that are demo’ed to each other and decision makers.
💡 The best ideas win
There’s no place for ego when building great products. It’s not about the makers, it’s about the customers.
The book mentions multiple occasions where Steve Jobs, without hesitation, bins his own idea in favor of a clearly better idea.
There’s no place for ego when building great products. It’s not about the makers, it’s about the customers.
The book mentions multiple occasions where Steve Jobs, without hesitation, bins his own idea in favor of a clearly better idea.
💦 1% inspiration, 99% perspiration
Just because you have great ideas, doesn’t mean it will be an easy ride.
The best ideas are often some of the most ambitious, which by definition means they require very hard work to execute them well.
Just because you have great ideas, doesn’t mean it will be an easy ride.
The best ideas are often some of the most ambitious, which by definition means they require very hard work to execute them well.
♻️ Iteration is the name of the game
@kocienda gives countless examples of how a prototype starts as an okay solution, and step by step gets better through experimentation, real life usage, and continued improvement.
The product Apple ships is more akin to a v5.0 than a v1.0
@kocienda gives countless examples of how a prototype starts as an okay solution, and step by step gets better through experimentation, real life usage, and continued improvement.
The product Apple ships is more akin to a v5.0 than a v1.0
🌱 Hack together a first prototype ASAP
The very first prototypes at Apple were often quick hacks, which showed the potential of what the real product could become.
It inspires and gives you something tangible to work with.
Start small.
The very first prototypes at Apple were often quick hacks, which showed the potential of what the real product could become.
It inspires and gives you something tangible to work with.
Start small.
There’s a lot more in the book. These are just some of the things that really resonated with me personally as an indie maker.
( disclaimer: these are my interpretations, possibly not 100% accurate )
( disclaimer: these are my interpretations, possibly not 100% accurate )
