Asking users during the cancellation process why they're cancelling can be really useful, but data is only as useful as the action you take on it.
It may get piped in to a spreadsheet somewhere or sent to someone's inbox, but then it just fades away.
Sure, maybe most people are cancelling b/c "It's too expensive", but is that actually who's causing the most lost revenue?
Introducing Cancellation Insights: baremetrics.com/features/cance…
Stoked for others to start using it as well!