The best advice I ever received from a Sales Director was “Stop selling to people who don’t want to buy your sh*t” He was a direct guy. I’m very persistent and in the beginning of my career I was told that “No” didn’t really mean no it actually meant “Not right now” (contd)
Until one night I got hit by a van. Yeah an actual van hit me on the way to my car from the office on a dark rainy night. I had stayed late to make more calls to people who didn’t want to buy my sh*t. Not only did I not close a deal but I ended up in the hospital 😒 (contd)
It was mid quarter and I was no where close to hitting my sales goal for software sales. I couldn’t die under target. How basic. I was in a back brace so I couldn’t work in the office and we had this complicated phone system so I couldn’t dial from home. So I started emailing
I didn’t know how to mass email yet so I had to really narrow down my list of leads. I started to really think about who would actually buy from me and why? Couldn’t use the “brace” card so I had to really look at their account & see where our product fit in. I’d write out an
email that listed features AND benefits that applied specifically to them. I closed the most deals in company that quarter and learned a valuable lesson well 2 valuable lessons. 1.) Figure out the Why and then you’ll have your Who & 2.)Don’t trust drivers in Jersey City
