Thread by @theOGalexd

there’s a lot of approaches to dropshipping and i’ve tested them all, so let me save you some time before you go drop bands on facebook ads. there’s a strategy to this shit.

(THREAD)

There’s a very different approach to selling trending or problem solving products and things like bikinis/accessories/fashion, etc.

if you’re selling things that solve a problem (ex: an avocado slicer) you can probably get decent results off the jump with a good video and targeted cold traffic. you’re selling an impulse buy.

but if you’re selling clothing? you need to create a BRAND. very different case

that’s not to say you can’t sell clothing and things of that nature off of cold traffic (especially if it’s extremely trendy)

but for the majority, you need to get more creative with your approach. you need to give people a reason to want to buy from YOU instead of another brand

Influencers work great for this. doesn’t matter if they’re on twitter, IG or youtube. they have loyal fans that look up to them and want to rock what they’re rocking. instant social proof aka sales, retargeting and lookalikes down the line.

but if you want that traffic to convert to $$ (you do).

you have to look and play the part. this means your stock aliexpress images probably aren’t gonna cut it.

notice the pattern with these 👇🏼? great. take notes and apply to your store.

an easy way to counter this problem is to do a reverse image search and order a few variants of your products from Amazon and have them shipped Prime to your cribbo

(surprise! FBA works to your advantage here)

take some high quality photos and you’re on your way

now... before you say ‘omg but i need to pay a photographer now’

you don’t...

a good chunk of you own iPhones and you can take INSANE photos with these things. use portrait mode and Lightroom Mobile to shoot RAW (that’s the DNG file format)

By this time you have your own product shots and this alone separates you from 90% of your unprofitable competition.

Now you wanna get those pictures up to Fashion Nova/PacSun tier to get to the 99th percentile. You have a couple options...

1. Download Adobe Lightroom and get some presets. The simplest and most effective way to get your content to the next level.

I have a website that does just this. Years and years of mine (and others) photography knowledge made simple, just for you.

creativepreset.com

2. If you don’t have $10 to invest into your brand... use these apps to your advantage.

VSCO Cam
Lightroom Mobile
Photoshop Fix

Much more time consuming and you have to figure out the learning curve, but still effective nonetheless.

By this point you’re ahead of 99% of your competition and on your way to making the big buckz.

You still need to learn marketing and copy if you haven’t already though. Id suggest checking these dudes out 👇🏼

@schm7dt @kobegatsby @ComedicBizman @StartSellingSSS @cbassg16

If you got some value from this, drop a follow for more content about branding, influencers and content creation.

If you made it this far and decide you want the presets, here’s a 50% off code for any of the collections 👇🏼

‘twitterfam’

now go take action 🤘🏼

Here's a couple of before + afters with a few of the presets applied in different scenarios (the first being an image ripped straight from AliExpress)