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Hiten Shah @hnshah
, 6 tweets, 3 min read Read on Twitter
How to Innovate 101 🤓

1. Talk to people to find their most painful problem
2. Create a unique solution to solve that problem
3. Make sure people love the solution and recommend it to others
4. Get your solution in the hands of more people with the problem

Don’t skip any steps.
Conversations with potential customers: The only way to find people’s most painful problems

Start with your strongest muscle 💪🏽

Like to talk? Do sales before product
Like to write? Start marketing
Like to build? Build something fast

Find your fastest path to conversations!
“Build something people love to use.” Is tossed around as a mantra in #startup land.

We’re talking about product/market fit.

People loving your product so much that they can’t live without it and can’t help but tell others is the holy grail of product/market fit.
Creating a solution that people love *after* identifying a really painful problem is all about starting your journey to product/market fit.

The steps look like this every time:

Build > Measure > Learn

Codifying this process is what @ericries did with #leanstartup 🙏
How do you know that people love your product?

Qualitatively:

- It spreads by word of mouth. People tell others about it privately and publicly.

- When asked @seanellis’ question, “How disappointed would you be if this product no longer existed?” they say “Very disappointed”
How to tell if people love your product quantitatively:
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