,
13 tweets,
3 min read
Read on Twitter
segmenting people by hand so i can send out staggered invites to our everytimezone.com beta / early adopter program
made our first sale while i was taking a nice hot bath and watching an interior designer play the Sims 🤘🏻💪🏻😁😌
made TWO sales. i love slow roll SaaS launches. 
i sent 190 emails asking if folks would be interested in the paid beta
i got 18 replies (not all "yes")
2 paid signups
about 10% CR at each step
i got 18 replies (not all "yes")
2 paid signups
about 10% CR at each step
i plan to do a proper launch, later… and of course, a freemium to upgrade path… but this is so much easier to start, while working out kinks, and getting the people who are *most invested* in, quickly
made our 3rd sale. made back 1% of the development cost. in the first 24 hours. NOT TOO SHABBY.
made our 4th sale
i keep saying "made our x sale" because our new SaaS is 1. yearly only 2. prepay. we don't have a demo or freemium sitch just yet, so it's an extra accomplishment bc it's a leap of faith for them (tho we offer refunds)
we do plan to build our a freemium/trial period for the future but i didn't feel like we had to launch with it
made our 6th sale.
fixin so many bugs and talking one person off the ledge by sending them a custom screencast that solved their problem. 🤘🏻
7th sale! out of 29 invites. 2.4% CR
lol i am tired and can't math.
7th sale! out of 29 invites. 24% CR.
7th sale! out of 29 invites. 24% CR.
