Here we go... Dyson axes 100 UK jobs. The cuts come a mere few weeks after announcing they were moving their HQ to Singapore. Not a Brexit poster child any more, eh!
Digging into it a bit more closely, it looks like the cuts were actually sneaked out mere days before the HQ move, so that the company could "truthfully" say "no jobs *will* be affected". Yeah, only because they already cleaned house just before going public with the news.
Turns out his Brexit support involved more hot air than his dryers...
BTW, here's a good explanation of how moving to Singapore could benefit the company in tax terms (again, it's a bit of a fudge, in the sense that there aren't many tax benefits on current products - but potentially huge tax benefits on *future* products).
theguardian.com/technology/201…
Looking at it another way, you could see his hairdryers as a perfect metaphor for Brexit: they'll dry your hair just like a normal hairdryer will, but at a much higher price. Just like Brexit will allow us to keep trading as we do now, but at a much higher cost.
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