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CORPORATE PRESS PLAYBOOK
If evidence supports the narrative, present it as proof
If evidence doesn't support the narrative, dismiss it while reasserting the narrative
If evidence contradicts the narrative, ignore if at all possible else attack source
If evidence supports the narrative, present it as proof
If evidence doesn't support the narrative, dismiss it while reasserting the narrative
If evidence contradicts the narrative, ignore if at all possible else attack source
here's #3 in action:
from The Guardian 
