Thread by @drewpasmith

Up next, Alain Visser, CEO of @LynkCoGlobal for a fireside chat #ANECongress "It's about people, not technology" intones the intro video. "Easy access is pretty much everything" "You can make better use of things. You can share more" "No frills, no layers, no bullshit"

Alain of @LynkCoGlobal on their product video: "we keep the advertising business alive" #ANECongress

How does Geely see @LynkCoGlobal fitting in to the brand portfolio? It's the wild horse changing the way Geely does things. Not "here is another car brand, but a brand that challenges the industry" #ANECongress

@LynkCoGlobal How many dealers in Europe? None. In the Europe and the US, Alain believes in the store concept - 2-3 flagships per country - with pop-ups travelling around the country.

@LynkCoGlobal Alain: "The main purpose is to create a lifestyle brand in Europe, and create a movement around the car" "Youngsters love brands, they want cool brands". Now talking about coffee cups, carpets and "gear" #ANECongress

@LynkCoGlobal "You become a member, you get access to things... events, concerts, festivals, gallery openings. You get access to a lifestyle with a vehicle". Has shades of @SohoHouse about it #ANECongress

@LynkCoGlobal Alain is certain that the cost structure for the operation of the brand is far lower than the traditional automotive sales and service model #ANECongress

@LynkCoGlobal Alain now being asked about the brand's role as a mobility company. "The industry is moving from a car industry to a mobility providing industry... we're going to be suppliers to a service industry" #ANECongress

@LynkCoGlobal Alain thinks that the brand can offer a bit of everything: lifestyle, emotion, mobility and a car. That's their differentiator. #ANECongress

Alain now being asked about the exits of Porsche, Cadillac et. al from the subscription market. Alain says they were lease programmes, not subscriptions as they imagine them at @LynkCoGlobal #ANECongress

"The pricing models... they were way too expensive". Alain's not surprised they failed. Wants to have a credit/debit card model like Netflix where you just get a monthly charge for as long as you hold on to the car. @LynkCoGlobal #ANECongress

Q: will customers have to go to a Tier 1 EU city to see a car or transact offline? A: no, pop-ups will visit Tier 2 and 3 cities for one week each month. @LynkCoGlobal #ANECongress

"I've spent my whole life in the industry and we all want young customers and then we launch the car and we get the old customers" Then calls out the average age of OEM management structure as a reason for not understanding millennial market @LynkCoGlobal #ANECongress

Average age of the @LynkCoGlobal team is 32, by way of example of how the brand is trying to appeal to their target market. #ANECongress

Q: what are the challenges in a saturated market? A: If @LynkCoGlobal was a car company, Alain would be really scared. He believes that @LynkCoGlobal is not a car company, and that's its competitive advantage #ANECongress

"We're not a car company. We're a mobility company. So when you talk 04 and 05, they don't have to be cars" Alain talking about the products that could follow the 01, 02 and 03 cars that are on the market in China #ANECongress @LynkCoGlobal

And that's it from Alain Visser from @LynkCoGlobal