Thread by @prasanna_says

In SaaS, if you get it right with your first $1Mn of ARR, then you can grow much faster to your $10Mn. If you don't have the "right" $1Mn ARR, then it becomes impossible to grow thereafter, and harder to turn a moving ship.
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Assuming you have some initial PMF and some initial revenue (say ~$300K)
0. Know your customers. eg. @amitdmishra of @InterviewMocha spoke to 100+ of their customers and found that they had different use cases, and could be assigned to different segments.
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1. Reduce Churn (use ChargeBee/Profitwell/etc.). e.g. @jimit_ab of @socialpilot_co found immediate impact, and longer term deep understanding of monthly churn when they implemented these tools. In the first month they saved more than the cost of the tools!
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2. Increase NPS (use @GrowthScoreHQ from @LaxmanPapineni ). e.g. when SocialPilot did an NPS survey they started getting very actionable feedback and +ve reviews on G2Crowd and Capterra to boot!

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When you try to do these, you may discover fundamental market, problem, customer, product issues. Iterate and fix those before proceeding further.

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3. Do Customer Success - All products can't be adopted easily, not all orgs are good at adopting & using products. @sujitkarpe created a CS team, found what customers wanted to use the product for & succeed with it

Created upsell path from $1->$10!

@CharanyaRengar1 can help!
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4. Implement value-based pricing - Since @tonyk0891 implemented a value based pricing metric for @tagalys, they’ve seen constant growth in existing customer usage & revenue, without new product development effort.

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5. Profit!

6. :) Build a GTM engine - stop growth-hacking! (in roughly that order)

Getting the right first $1Mn ARR from the right customers, from the right channels goes a long long way.

/fin