"We want to subtitle our social media content but it's too time consuming and we can't afford to do it."

Does that sound familiar?

Well we're here to bust those myths wide open! Let's embark on a learning journey together in this subtitling thread...


Firstly we should say that the information we're sharing here is just the way we do it at GWL and there are many other ways to add subtitles to your content.

We hope you find this helpful and that it encourages more people and organisations to subtitle their content.

We start by creating a subtitle file. The documents can be created from scratch using code but we prefer to use @YouTube's Creator Studio.

It's easy to use and you can download the subtitles in lots of different formats.

3/11 A screenshot from YouTube showing videos and a menu that includes the option to add subtitles and closed captions.
More details on how to use @YouTube to create your subtitles can be found on the amazing @Stagetext's website: stagetext.org/about-stagetex…

Once you've created your subtitles, you have the option to download them in different formats.

5/11 A screenshot from YouTube showing the ability to download subtitles in formats such as VTT and SRT.
For @facebook , you need an .srt file. All you need to do is download this file type and upload the file to the video on your Facebook page.

6/11 A screenshot from Facebook showing the options to add subtitles to your video.
For @Twitter, you also need an .srt file and you need to upload this through the Media Studio.

7/11 A screenshot from Twitter's Media Studio showing the option to add subtitles to a selected video.
Unfortunately it seems as though the Media Studio is not available to all accounts and we hope that @Twitter will change this soon.

Downloaded caption files can be uploaded to many other platforms including @Vimeo.

We hope that this overview is helpful and encourages more accounts to subtitle their content. These methods are quick and free.

It's hugely important that we all work together to make digital content accessible for all.

Lastly, please do take a look at the work of @Stagetext.

They offer incredible online resources and really vital training.

#AccessibilityMatters #A11y

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