, 3 tweets, 1 min read Read on Twitter
Trump is testing to its ultimate limits the idea that there is no such thing as bad press. He inflames and offends and gets non-stop coverage--buzz and attention none of his more responsible competitors can dream of. And from that flows his power.
His undoing will not be his racism or his corruption or his ignorance or his egoism or his betrayals. It is already established, there is a big base of voters who lap it all up as entertainment or lashing out at the system or saying what they have always wanted to say.
No, his undoing will be when his schtick gets tired & old as it inevitably will. When he stops shocking and offending and he is recognized for being the tiresome bore that he is, he will be undone. He has nothing of substance to recommend him. Without controversy, he's invisible.
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