Thread by @AdsAlchemist

"What kind of cpc should I be getting?"

This question often comes from beginners that don't have the right mind set.

You shouldn't be thinking about cpc.

You need to think about the bottom line.

Let me explain 👇

When you are running ads to a product or service, the cpc for your ads can very significantly depending on what/how you are selling it.

But at the end of the day, the most important thing is having a positive return on your ad spend.

This should be your main focus.

Not focusing on having a cpc below X.

Having a low cpc is not required to have profitable performance.

You could have a $3 cpc and still be wildly profitable if your offer converts.

When starting out, I never know for sure what my costs will be.

I get a baseline for things after a few days.

But the best performing audiences and ads aren't always the ones with the lowest cpc.

Which is why it shouldn't be a huge focus for you right away.

Once you have a store that's up and running profitability, then you can start to think about different ways to lower your cpc.

But until then, worry about figuring out what converts.

Hope you guys enjoyed this little thread.

If you have any questions, comment down below.

If you want more FB ads tips, check out this thread below.

https://twitter.com/AdsAlchemist/status/1134908337030672386?s=20