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We think the true benefit of SEO is typically enjoyed by law firm marketers with a balanced understanding of time, long-term & short-term strategy, and the strongest command of their brand. What do we mean by that? Take a look at an 18 mo. snapshot for an SEO client; (2) 
👆Taken as a whole, the picture is good. However, experiencing those dips & rises as the algorithms changed, and then deploying corrections or fixes, and then waiting to see if it all took hold, is not for the faint of heart. With every Google Update, every piece of...(3)
content, every link, every performance metric associated with your law firm’s web property, there is the potential for success and failure. Unfortunately, but not unexpectedly, SEO can have a varying degree of success, based on several factors. (4)
Since we’ve been working with law firms exclusively since 1999, we have collected a ton of SEO experience, and we’ve discovered eight factors that can impact a law firm’s rankings and performance on the search engines. Here they are...(5)
1) BUDGET - If you are being outspent by your competition, it’s going to be very tough to keep up and overcome. It takes time to publish content, promote content, obtain links, so these factors must be included in the scope & budget for your law firm’s SEO efforts. (6)
2) COMPETITION - If you’re new to the search engine marketing game, especially in a competitive area, you have a lot of ground to make up. Besides 💵, a comprehensive analysis of your competition can reveal quick-win opportunities within your SEO strategy. (7)
3) PAST SEO WORK - If you’ve worked with other vendors in the past, there is no doubt a slew of different techniques and strategies have been deployed. Some may have been harmful. It takes time to undo or make up for bad SEO work. (8)
4) WEAK BRAND - If your law firm’s brand is weak, it’s going to make it tougher to rank. Work on beefing up your offline community involvement & gaining local media coverage. You must have a multi-channel approach to SEO, not just online. (9)
5) TECHNICAL ROADBLOCKS - Things like schema, mobile performance, speed, coding, internal linking, etc., any of which could be holding your site back; these issues take time to investigate, diagnose, and repair. (10)
6) LOCAL SIGNALS - Are you listed in all possible local & niche directories? A steady stream of reviews coming into your GMB, Yelp, and Facebook pages? Locally themed content and local links pointing to your site? If not, this takes time to build up and impact SEO. (11)
7) BACKLINKS - Even though Google is looking for ways to continue to devalue links as a primary ranking factor, they are still massively important and you need to be more careful about the kinds of links being built. Vetting/getting quality links takes time. (12)
8) COMMUNICATION - It takes time to create content, send for approval, publish it, then promote it. If a firm is slow to provide feedback on content & other requests, it slows down the results. Client/vendor communication is essential to SEO success. (13)
CONCLUSION - The important work of SEO can seem complicated, so having a vendor you trust is key. If you’d like to learn more about SEO, or if you want to get in touch with us and chat, we’re here. (END) consultwebs.com/get-in-touch/
