Thread by @2michaeltaylor

@4everplayermade Very cool. Really like the beats! Ok so here goes: assuming you focus on the beats business (because honestly I know nothing about becoming a successful artist).

@4everplayermade Clean up the site: when someone lands here the first thing they see is a link to new music, a spotlify follow badge (20 followers) and a black box that says cabernet sauvignon.

@4everplayermade The hierarchy should be:
1. Title "Beats Produced by ForeverPlayerMade, available for license."
2. Your top 3 beats, with ability to click to play
3. Examples of who your beats have been licensed by, and show examples (music videos, etc).
4. Explainer on how beats can be used

@4everplayermade 5. The full catalog (the part you see when you scroll down on the current site).
6. Social media activity (Spotify, Soundcloud, Twitter, etc - wherever you're popular)

@4everplayermade Next I would sit down with a couple of producers or people who might buy your beats, and ask them where they found their last 10 beats. Some looked on sound cloud, heard from a friend, but I imagine googled obscure terms - write down the words they used, you'll need them later.

@4everplayermade There is a strange interplay between the beats being popular enough to be seen, but obscure enough to sound original. You have to play with that line and see where it lands.

@4everplayermade So I think it's important to show some examples of where your beats have been used (credibility), but then maybe take those beats off the top of the list once used in something popular (novelty). It's a one-two punch of "this guy does good stuff" then "here's an undiscovered gem"

@4everplayermade Oh and I think it's important to put a link to 'Request unique beats'. That's a whale catcher - some producer who likes your style but needs something original, will contact and that could be worth 100x or 1000x a normal purchase.

@4everplayermade Ok back to the terms they used to describe what they searched for. Let's say they searched for "urban hiphop" that is useless, too popular and hard to show up there. If it was "dream sequence hip hop" or something equally obscure - that's the money.

@4everplayermade You can look up how many searches that word gets and how hard it is to show up on google for it using @ahrefs . For the ones that have a low difficulty and high enough searches, make a page for that beat, talking about your inspiration and using the keyword a few times.

@4everplayermade @ahrefs If you can, I'd make a youtube video because this can be a shortcut around harder to rank for keywords, and because youtube is already used a lot for music + is the 2nd biggest search engine.

@4everplayermade @ahrefs Finally, TikTok - all the marketers of the world are suddenly paying attention to the platform as the new place to see what the youth are into. If you engineer a beat to go viral on the platform you have a unique opportunity right now to get in front of 100,000+ ppl.

@4everplayermade @ahrefs Here's what's trending: tiktok.com/en/trending
Here's more about marketer flooding it: feeds.marketingland.com/~r/mktingland/…
Take a look at this to see how the mechanics work. medium.com/@mattprd/how-t…
Note you don't any followers on this platform to go viral.

@4everplayermade @ahrefs Hope that helped man!