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“Defeat Crooked Hillary” was name of campaign run by MAN1 PAC, Cambridge Analytica client, that handled the “deterrent” voter demobilization work and awarded prestigious Olgivy award from ad industry (later rescinded)
Brittany Kaiser’s book #Targeted details the MAN1 Cambridge Analytica work and its use of psychographic targeting which resulted in a 20% engagement boost for neurotic outliers. (p199)
Here’s a slide included in Kaiser’s book that shows Cambridge Analytica demobilization strategy
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