Leica is always five years behind with new products at five times the price of market rivals. I guess that is why they hand out their cameras to Korean boy bands to promote. theverge.com/2019/11/6/2095…
Leica's branding has shifted. I always thought they would sell more cameras if they were smashed up in the field. 
It's kinda like Land Rover (yes, I was featured in their owner's manual) where you wonder how far the original appeal can be stretched before it snaps.
