12 WORDS THAT WILL CHANGE YOUR (BUSINESS) LIFE FOREVER:
"Most people fall in love with their product instead of their prospect."
The last few weeks I scheduled 10 customer calls.
I recorded them all with ScreenFlow. Then listened back to them.
(5+ hours of customer feedback).
"Most people fall in love with their product instead of their prospect."
The last few weeks I scheduled 10 customer calls.
I recorded them all with ScreenFlow. Then listened back to them.
(5+ hours of customer feedback).
I asked 10 questions:
1- What’s Your Current Situation?
2- What’s Your Ideal Situation?
3- Why Did You Buy Content Mavericks?
4- What Is The Biggest Benefit Of Content Mavericks?
5- What Other Online Marketing Training Have You Bought?
1- What’s Your Current Situation?
2- What’s Your Ideal Situation?
3- Why Did You Buy Content Mavericks?
4- What Is The Biggest Benefit Of Content Mavericks?
5- What Other Online Marketing Training Have You Bought?
6- How Does Other Online Marketing Training Compare To Content Mavericks?
7- What Online Membership Would You Be Very Disappointed To No Longer Have Access To?
8- Who Do You Let Into Your Inbox (What’s The Last 10 Emails)?
9- How Can I Improve Content Mavericks For You?
7- What Online Membership Would You Be Very Disappointed To No Longer Have Access To?
8- Who Do You Let Into Your Inbox (What’s The Last 10 Emails)?
9- How Can I Improve Content Mavericks For You?
10- Who Would Most Benefit From Content Mavericks?
When I listened back, I did two things:
ONE: Made bullet points under every question with word-for-word what my customers said.
TWO: Used bold and italics to highlight key word triggers I can use in future copy and content.
When I listened back, I did two things:
ONE: Made bullet points under every question with word-for-word what my customers said.
TWO: Used bold and italics to highlight key word triggers I can use in future copy and content.
After that I tracked down one customer who I thought epitomizes my perfect customer.
Then I asked him deep questions all about his business and life (even the name of his dog and where he lives... "the creepy stuff").
Then I asked him deep questions all about his business and life (even the name of his dog and where he lives... "the creepy stuff").
From that call I wrote a short story about him (4 pages in a Google doc).
That story is now my "customer avatar."
I've still got two more calls to listen back to.
Then I'll edit all 11 customer calls into one audio file using ScreenFlow.
I'll unsubscribe from all podcasts.
That story is now my "customer avatar."
I've still got two more calls to listen back to.
Then I'll edit all 11 customer calls into one audio file using ScreenFlow.
I'll unsubscribe from all podcasts.
And I'll listen back to my customer's pain points over and over and over again.
Until I understand my customer so well that my product or service fits him and sells itself.
I'll use the information to write:
Better blog content.
Better email sequences.
Better sales copy.
Until I understand my customer so well that my product or service fits him and sells itself.
I'll use the information to write:
Better blog content.
Better email sequences.
Better sales copy.
Better EVERYTHING.
The kicker?
I now have a plan to update Content Mavericks training to make it even better for my paying customers in 2020 based on EXACTLY what they want.
Thank you to the 10 Content Mavericks who did interviews with me.
I ❤️ you.
The kicker?
I now have a plan to update Content Mavericks training to make it even better for my paying customers in 2020 based on EXACTLY what they want.
Thank you to the 10 Content Mavericks who did interviews with me.
I ❤️ you.
