ANY product can FAIL.
And there’s a simple formula for winners.
Take a product with proven demand, solve the problem better or for a more specific niche.
Example: my first brand Vibedration, cute "camelbaks" for ravers
No need to reinvent the wheel.
~THREAD~
And there’s a simple formula for winners.
Take a product with proven demand, solve the problem better or for a more specific niche.
Example: my first brand Vibedration, cute "camelbaks" for ravers
No need to reinvent the wheel.
~THREAD~
Dollar Shave Club
Billions of people need to shave their facial hair (known problem)
and dollar shave positioned themselves as a low cost, high quality alternative, that's super convenient
They've grown this to a BILLION dollar brand.
Billions of people need to shave their facial hair (known problem)
and dollar shave positioned themselves as a low cost, high quality alternative, that's super convenient
They've grown this to a BILLION dollar brand.
Apple
Started as a computer company. They likely studied Motorola razor and black berry seeing holes in their game, knowing they could make a better phone.
Same thing with AirPods. Bluetooth headphones have been around for a decade.
But Apple does it better.
Started as a computer company. They likely studied Motorola razor and black berry seeing holes in their game, knowing they could make a better phone.
Same thing with AirPods. Bluetooth headphones have been around for a decade.
But Apple does it better.
MeUndies
Humans needs underwear. Market size = everyone on the planet.
This brand created a fun, high quality product, that allows people to express themselves.
Similar angle to what we did at Vibedration (our market not as big)
MeUndies sold over 10mm pairs of underwear
Humans needs underwear. Market size = everyone on the planet.
This brand created a fun, high quality product, that allows people to express themselves.
Similar angle to what we did at Vibedration (our market not as big)
MeUndies sold over 10mm pairs of underwear
There’s a lot of bad information on Twitter about how to succeed in e-commerce.
A lot of these gurus have never built anything outside of a following and don’t understand basic principles of a successful product.
Make sure you’re on my list (in B!O) for the real shit.
A lot of these gurus have never built anything outside of a following and don’t understand basic principles of a successful product.
Make sure you’re on my list (in B!O) for the real shit.
