I've made MILLIONS during the holidays
Most don't realize it's the only time of the year where it's okay for brands to break most of the RULES
A few of my favorite tips / strategies
~THREAD~
Most don't realize it's the only time of the year where it's okay for brands to break most of the RULES
A few of my favorite tips / strategies
~THREAD~
Facebook Ad Frequency
Throw it out the window. It doesn't matter during the holidays.
If ROAS is solid..keep the ads running.
I've had campaigns smashing at a frequency of 15. This will happen in campaigns with customers / site traffic, let it fly till ROAS tanks.
Throw it out the window. It doesn't matter during the holidays.
If ROAS is solid..keep the ads running.
I've had campaigns smashing at a frequency of 15. This will happen in campaigns with customers / site traffic, let it fly till ROAS tanks.
Email Send Frequency
Send 2 emails a day and exclude people who purchased in the last 3 days.
People are getting blasted w/ an insane amount of emails.
SEND SEND SEND
Send 2 emails a day and exclude people who purchased in the last 3 days.
People are getting blasted w/ an insane amount of emails.
SEND SEND SEND
Social Media Posting Frequency
Post high quality content 5-10 times per day, per channel
Everyone is posting an insane amount of content and you should too.
Post high quality content 5-10 times per day, per channel
Everyone is posting an insane amount of content and you should too.
Fake Sell Out
Fake sell out of stock then re-introduce it a few days later.
Create scarcity.
I like using an IG post to announce it's sold out, then use stories to announce limited stock has been added
Fake sell out of stock then re-introduce it a few days later.
Create scarcity.
I like using an IG post to announce it's sold out, then use stories to announce limited stock has been added
Shipping Cut Off
Clearly spell out your Christmas shipping cut off: post on your IG, FB, and on your brands homepage
Customers want to be guaranteed that their gift will be there in time for Christmas.
Clearly spell out your Christmas shipping cut off: post on your IG, FB, and on your brands homepage
Customers want to be guaranteed that their gift will be there in time for Christmas.
Post Holiday Loyalty Program
Most people get SOME money as a holiday gift....so make it easy for them to spend it on your brand
One of my favorites to run in Jan / Feb: have customers buy old inventory and get a free "EXCLUSIVE" gift for a loyalty program
Most people get SOME money as a holiday gift....so make it easy for them to spend it on your brand
One of my favorites to run in Jan / Feb: have customers buy old inventory and get a free "EXCLUSIVE" gift for a loyalty program
Customer Service Strategy
(assuming you use a 3PL) - Get a storage unit for a month and stock your most popular products
Use it to do returns and exchanges as you get closer to Christmas. Pay the extra few bucks to overnight or express.
SUPER EASY way to get customer for life
(assuming you use a 3PL) - Get a storage unit for a month and stock your most popular products
Use it to do returns and exchanges as you get closer to Christmas. Pay the extra few bucks to overnight or express.
SUPER EASY way to get customer for life
