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It's easy to think media is a shit business if you only read about Buzzfeed and Vice. However, there are so many savvy operators out there who've build HUGE companies in the space. A few are:
1. Future: British company. Own multiple tech titles. $1b+ market cap, crazy growth: en.wikipedia.org/wiki/Future_plc
2. Informa: Also British. Market cap of $10b. Owns dozens of b2b media brands.
3. IndustryDive: Just sold for ~$75m 7 years after founding.
There are dozens more. The things I've noticed:
-These businesses can last for 50+ years, minting billions in profits over the years.
-They can take a long time to make (but can last for decades).
-You need people to make them (vs businesses that can get huge with few employees
- They tend to be b2b but can also have b2c titles
- They're sold for relatively cheap right now (but I think that will change)
- They tend to have multiple brands
- They can have super-niche audiences

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Sam Parr
@theSamParr
When I was starting my company, we worked for free out of @dmgrossblatt office. His company was swimmingpoolquotes.com and he let 10-15 of us work there for free. It was amazing. He was like Ehrlich Bachman minus (most) of the bad qualities.
It was so much fun. The value worth of companies that came out of there is now hundreds of millions. It was like a dingy playground. We had us, a porn company owned by hacker nerds, a deodorant company, hand bag business, and loads of bitcoin nerds.
It was amazing. When The Hustle launched, we did a cool story on Dave.

Here it is. And here's another story that Vox did on him.

thehustle.co/the-real-erlic…

vox.com/2014/3/20/1162…
Read 4 tweets
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Sam Parr
@theSamParr
I’m hiring a sharp analyst who can write. At The Hustle, we have this cool subscription called Trends where we break down how different companies work and look at fast growing trends. You see all these Twitter VCs talking about Caspers S1 and what it means? That’s what we do.
But more in depth. This person can be young. They need to be laser sharp, understand basic accounting and finance, and have to enjoy using the written word to get your point across. You can be average writer. But not below ave. Have to love writing. Otherwise you’ll hate this.
Here’s why this is cool: 1) if you’re a media nerd, our business model is a dream. We have millions of free users and loads of people paying hundreds of bucks a year to nerd out on these topics. The community is badass and the business is amazing.
Read 7 tweets
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Sam Parr
@theSamParr
I tweeted about my hot dog business, Southern Sam's: Weiner's as Big as a Baby's Arm. A few people asked me questions. Here is the story...
In 2011 I met a guy named Mike Wolfe while living in Nashville. He was the main guy on the tv show American Pickers. I convinced Mike to let me work at his new store.
Hundreds, sometimes thousands of people would lineup to come to the store. It'd be hot outside. But there wasn't a place to eat or get drinks. A guy named Doc came to the store a ton and told me he had a hot dog stand in storage that he'd rent me. So, I decided to give it a shot.
Read 23 tweets

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Sit back, grab a cuppa, here we go.
Feeling slightly like an outsider is one of the key cards you can play as a strategist. Outsiders are more observant, focused, single-minded. That’s what a creative business often requires.
It’s healthy to be uncomfortable. When you’re in the same company for 25 years (as Jim was), it’s easy to get complacent and comfortable. Healthy doubt is what can help you win pitches. To thrive over the long term, it’s helpful for the people in a business to stay worried.
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