Director of Engineering: I'm really concerned about turnover on your team this year.
Line manager: Look, I don't set the budgets. I only pay what you give me. Google pays more. What do you #%()#%ing want from me.
DoE: #&%ing Google.
You can run them as an artisan in a bathrobe, and that has been done before, but there's a competitive marketplace, prices for leads increase as specialized operators build businesses processes to metabolize them, and pros win.