If you decide to cleverly compromise and do purple, you're in trouble, since now you're everyone's 2nd best.
Which is to say, from day 1, we made our peace with not everyone being a potential customer.
There are consequences to a choice like that, but that's the point of making choices.
But it's a bet on gaming as we see it, and we genuinely think it's the right bet.
For FoC, risks include:
* Cthulhu saturation
* FATE saturation
* Green is an unpopular color
* Unwelcome print size
* Curse of small press
Critically, I don't think they include:
* Speaking frankly about HPL
I believe we're better than that.
See, marketing is (when done right) the act of revealing the VALUE of a product to the people who want that value. It shares what it is and what it is not in order to make that connection and deliver value
The better plan is to genuinely seek to communicate value and deliver it to the right folks
If we were in it to be making long dollars, we'd be doing something else.
I'm not going to argue that every marketing effort in the world is structured like this, but for small companies, it's the path to health.
However, I don't have any reccs for "It is bad to have called HPL racist", sorry