Every business needs a website, but what should your business website have? Here are 7 things every successful business website needs.
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1. Clear Navigation Menu:
Use simple words like Home, About, Blog, Shop, and Contact in your navigation menu. Avoid cluttering your menu with too many links and stick 5 – 6 essential pages.
Use simple words like Home, About, Blog, Shop, and Contact in your navigation menu. Avoid cluttering your menu with too many links and stick 5 – 6 essential pages.
2. Email Opt-in:
You should be collecting emails from people who visit your website to keep in touch with them in the future. Consider adding a pop-up or an opt-in at the footer of your website.
You should be collecting emails from people who visit your website to keep in touch with them in the future. Consider adding a pop-up or an opt-in at the footer of your website.
I use and love ConvertKit for email marketing. It's easy to set up and their deliverability rates are much better compared to their competitors.
ConvertKit: app.convertkit.com/referrals/l/41… (aff link)
ConvertKit: app.convertkit.com/referrals/l/41… (aff link)
3. Metrics & Analytics:
It’s essential to know how your website is performing and what can be improved. Signing-up for a Google Analytics can help you measure your website’s success.
Google Analytics: analytics.google.com
It’s essential to know how your website is performing and what can be improved. Signing-up for a Google Analytics can help you measure your website’s success.
Google Analytics: analytics.google.com
4. Call To Actions:
CTAs tell visitors what they need to do on every page. Some typical call-to-actions are a link to book a call, sign-up for your email list, or check out your services.
CTAs tell visitors what they need to do on every page. Some typical call-to-actions are a link to book a call, sign-up for your email list, or check out your services.
5. Contact Info:
You should, at a minimum, have a contact page with an email address and phone number that your visitors can get in touch with you. Bonus points if you include links to your social profiles.
You should, at a minimum, have a contact page with an email address and phone number that your visitors can get in touch with you. Bonus points if you include links to your social profiles.
6. Fast Loading Times:
According to Google, most sites should load in under 3 seconds. For WordPress sites, using a managed hosting company and installing a caching plugin will help decrease your load times and create a better user experience.
According to Google, most sites should load in under 3 seconds. For WordPress sites, using a managed hosting company and installing a caching plugin will help decrease your load times and create a better user experience.
I use FlyWheel for hosting and WPRocket for caching to help speed up my site.
FlyWheel: share.getf.ly/b59y0w (aff link)
WP Rocket: bit.ly/2NVCy9h (aff link)
FlyWheel: share.getf.ly/b59y0w (aff link)
WP Rocket: bit.ly/2NVCy9h (aff link)
7. Content Strategy:
According to HubSpot, content marketing continuously demonstrates who you are and the expertise you bring to your industry. Writing consistently on your blog reinforces that your product or service is the ideal solution to their problem.
According to HubSpot, content marketing continuously demonstrates who you are and the expertise you bring to your industry. Writing consistently on your blog reinforces that your product or service is the ideal solution to their problem.
Do you need help implementing any of the things I talked about in this thread on your website? Schedule a "Fix My Website" session to get help 👇🏾 calendly.com/karmen-k/fix-m…
