They sell 'people intelligence' both to businesses and government, for marketing purposes, as well as for 'public safety' and 'law enforcement'.
- Los Angeles 100% coverage
- Madrid 82.3% coverage
- Rome 56,2% coverage
Recently, the FTC caught them misleading the public about their Privacy Shield certification: ftc.gov/enforcement/ca…
Anyway, 2 weeks ago we have learned that DHS, ICE and DEA buy data from the wild west of marketing surveillance. Now another firm openly advertises to sell app data to govt agencies.
liveramp.com/partners/lotad…
And of course their data is not 'anonymized', but contains common personal identifiers:
lotadata.ai/privacy_policy
This is how LotaData explains to mobile app vendors why they should sell their users (personal data):
docs.lotadata.com/geosdk/forever…
vendorlist.consensu.org/vendorlist.json
So millions of EU users did formally agree to LotaData's data processing until Oct 2019.