As elections kick off in the state of #Bihar, Facebook's Ad Library Report reveals that over ₹ 1.11 crore has been spent on political ads on the platform between September 26 and October 25, targetting users in the state. #BiharElections #BiharPolls
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While both JDU and BJP spent well above ₹ 20 lakh in the month prior to Phase 1 of elections, its opponents, Chirag Paswan-led Lok Janashakti Party and Congress spent ₹ 4.9 lakh and ₹ 4.2 lakh, respectively. #BiharElections2020 
RJD and newcomer Plurals were far behind with an expenditure of ₹ 1.5 lakh and ₹ 1.2 lakh, respectively. Surprisingly, West Bengal's Trinamool Congress is also targetting Facebook users in Bihar with political ads from its official page to a tune of ₹ 1.1 lakh.
A few obscure pages ran smear paid campaigns against various candidates, without any party-affiliation. Two of the pages - 'Bhak Budbak - भक बुड़बक' and 'Rashtriya Jungle Dal - directly targetted RJD leaders Tejashvi Yadav & Lalu Prasad Yadav, spending over ₹ 5 lakh in ads.
When we tried to call the phone numbers provided in the disclaimer, we were either told that the number did not exist, or the number appeared to be out of service. We also looked up the addresses provided in the disclaimers on Google Maps, but found them to be non-existent.
Facebook's rule regarding political advertisement in India states phone numbers "need to be reachable at the time of submission" of application.
Advertisers purchase a SIM card for one-time use to register themselves as political advertisers & then the number stays unreachable.
Advertisers purchase a SIM card for one-time use to register themselves as political advertisers & then the number stays unreachable.
BOOM reached out to Facebook for a comment, but is yet to receive a response. @Facebook #BiharElections2020 #BiharElections #BiharPolls
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