Thread by @WesleyBKress

(1\46) I have discussed quite extensively on why I see $eGLD as the people’s #blockchain based on Tech & design that delivers #Decentralization #ValueSharing & #Inclusiveness. $CEL the people's #CeFi by giving 80% back to the user. I want to discuss Y this is so Important to

(2\46) long term success as it relates to the ever-changing landscape of technology & value accrual in #Crypto. The Internet in the 1990’s was the ability to exchange data & information on a global scale. This also allowed Apps to be built on top of the internet. Facebook,

(3\46) Twitter, Instagram, YouTube etc. The ability to exchange information & join communities of like mindedness (social media platforms).

The biggest issue with this was it was void of any real ability for the exchange of value or assets & the end user being able to

(4\46) monetize off of these technologies. It predominantly promotes consumption & centralized value accrual (pyramid like) without capacity for monetization for that participation of the end user (just extraction). This is where the power of #Blockchain technology & #crypto

(5\46) economies is so groundbreaking. I have discussed this as it relates to #DecentralizedAutonomousOrganizations or #DAOs here:

https://twitter.com/WesleyBKress/status/1423487461741662210?s=20

This will be more as it relates to Marketing, Adoption, Human Behavior &

(6\46) Interaction. See in the world of #crypto the end users are ALSO the owners. Yes, let’s say this again, the END USERS are also the OWNERS. This is in stark contrast to the traditional Monopolies business models like Facebook, Instagram, Twitter, Microsoft etc. where they

(7\46) own it ALL with respect to the value accrual. Do you get paid for your data? Do you get the opportunity to participate in the activity you generate on a social media platform? YouTube you do for producing content but do you think you get a fair share of what you

(8\46) generate? We know from research that people who own something always perceive & project it to be more valuable that it is, regardless of how valuable or not valuable it is. The key is you are going to exceedingly increase the probabilistic nature of referral to close

(9\46) friends and family for the service/product/ownership of the item. Also, there is very few people that I know of that give this additional powerful alignment of where the USERS ARE ALSO THE OWNERS phenomena even more legs, due to the backdrop of hating or disliking BIG

(10\46) TECH. Corporations & GOVT due to their undeniable exploitation, coercion & manipulation further incentives its use. When you see these videos trending so strongly on social media: in 2 weeks it has had 5.7 Million views and nearly a Half a

(11\46) Million likes, unreal. This appears like the 1970’s except this time the people are more calculated, strategic, & playing chess while the powers that be are so comfortable in their positions they think #crypto is worthless. Imagine owning investments that were

(12\46) essentially growth stocks on steroids all with yield? It also potentiates the 3 most powerful necessities for human determination and motivation based on 100’s of studies of SDT (Self-Determination Theory). 1. Autonomy 2. Competence 3. Relatedness. I believe that some

(13\46) of the world’s lack of motivation is they don’t see how they can get ahead. When you can’t hold a vision of getting past your current economic limitations it’s very hard to be motivated to succeed. All people have a varying degree of motivation. One of the most primal

(14\46) drives is economic resources in the case crypto/money. This is particularly the case today as much are fighting to securely get out of Maslow’s Hierarchy of Need’s at the lowest bottom rung in which money provides the most utility or benefit. Studies have shown in the

(15\46) past that once one achieves $75,000-$125,000 one’s overall sense of happiness & fulfillment is saturates as much as possible from this means of perception. So essentially making more then that won’t necessarily give a greater sense of happiness. With that said anyone at

(16\46) those amounts of income but could be free of the BS (corporate) hierarchy of needing to be forceful, aggressive or manipulative to rise up the corporate ladder this could give many people the vision of a tomorrow without having to answer to a boss or manager, or feel

(17\46) the constant pressures of having to meet some KPI arbitrary standard of which they will move the needle further every time you hit it enough. Yet, they don’t provide opportunity for seamless alignment of USERS AS OWNERS who have a say (Governance) & a direct benefit &

(18\46) motivation to seeing it succeed for their own value accrual. The passive income would give humans something they intrinsically seek more than they know or suppress at times, freedom. Most of the world if given the chance to increase monetization & it was easy enough to

(19\46) use, they would do it. I have someone close to me who I have put onto the @getMaiar APP. He has been reading Rich Dad Poor Dad. He had been staked for a little over 1.5 months. I asked him did U re-stake your rewards? He asked how do you do that? So I told him to go into

(20\46) the APP, he did. He saw $47 & he preceded to stake it. I said how does it feel for your money to make money? I have never seen someone light up with so much new found empowerment, optimism and hope. It was like wow are you kidding me? Then I proceeded to tell him about

(21\46) the ability to take out 0.75% loans or 1% with $CEL I showed him some of the figures for varying loan amounts. He was like are you kidding me? I told him now you know how the wealthy continue to get wealthier. They have the best wealth increasing & producing accessible

(22\46) strategies, tools, resources and people capital. They are so comfortable being the Casino with a completely one sided advantage they will lie, cheat, and pay Civil and Criminal lawsuits like business expenses. And if you try to fight back the legal system is so

(23\46) expensive that the game is rigged to always allow the wealthy to disproportionately gain an unfair & almost certain advantage and outcome. They can just bleed dry the small fish due to deep pockets. #Blockchain will allow one to own their own identity and monetize off

(24\46) of it not simply give it away for free to Big Tech. It allows for new business models & monetization strategies that empowers the people & individual users that would have been impossible before. The biggest element though is that it aligns incentives with what has been

(25\46) studied as the most important developer of technological & innovative breakthrough products & services via the end user. I discussed here:

https://twitter.com/WesleyBKress/status/1414360693780795396?s=20

that a 2019 study showed that 54% of significant inventions are

(26\46) the result of USER INNOVATION. sciencedirect.com/science/articl… This is why it’s so important that they #Crypto projects prioritize the PEOPLE (US) the OWNERS now due to #crypto because we are the end users that can help to facilitate

(27\46) significant breakthroughs in innovation of products & services. Also, if the end users are not economically treated well then guess what? Yes, you are going to lose OWNERS & thus potential VALUE, in a massive way. People have been doing this for companies already but

(28\46) without the seamless capacity to capture that value. During my undergraduate degree at @UNMAnderson we won 1st place @ProfBenavidez in a National Marketing Campaign & this was just the first time I understood importance of #MarketResearch as it related to understanding

(29\46) the end users. Marketing is quickly changing due to the public forums available to its end users.

Ask any marketing professional & will advise you very quickly that what has traditionally worked in the past such as it being all about forcing down a Narrative to the

(30\46) end user via paid television adds, radio, billboards, & repetitive exposure is losing its traction. Why? The end users are more resourceful than ever, engaging in public platforms such as Reddit, Twitter, Facebook, Instagram or other forums to discuss or what I call

(31\46) hold accountable these companies. #Blockchain & #Crypto present an opportunity to align the creators (developers) & the users interest through shared ownership & interest. I am an activist for the people and always have been. I also understand that from a business

(32\46) standpoint when you do this, you create the most powerful marketing strategy known to man. It’s the ability for all your users to be nodes of marketing on your network. The beauty of this is that the Networks like $eGLD & $CEL who fully grasp this are looking to give

(33\46) all the VALUE possible to them. They get this in a MASSIVE way & why they have created such enthusiastic & engaged communities. I am a longer term investor so as I better understood the #Paradigm shift that #Blockchain & #Crypto allowed for I spent 1,000’s of hours

(34\46) searching for the projects that were delivering the VALUE & had strong communities. Narrative is very strong so delivery is key, endless missed deadlines & a strong community means that the risk of those passionate community members leaving for another network is well,

(35\46) very probable if not inevitable. Due to the nature of where we are in terms of wealth inequality as a world. Greater wealth disparity today than the Roman Empire experience as one of the catalysts to its collapse. Due to this much of the global population is very

(36\46) incentivized to make money, especially in the digital realm where most spend now 8-10 hours a day on their digital device marketingcharts.com/digital-116260. In a world of #Crypto where hype has driven much of the narrative eventually those networks that are

(37\46) executing & designed in such a way that provide the most value vectors to the END USERS/OWNERS & DEVELOPERS will win. This will force the hand of other industry Monopolies to adapt or be crushed. This is the way & for the first time the business models made possible via

(38\46) #Crypto have the ability to Empower the PEOPLE as they become the OWNERS & facilitate innovation of which they have in the past but also get to benefit from it economically via ownership. This is Powerful $eGLD & CEL. I want to discuss one other phenomena that I believe

(39\46) is underestimated as it relates to #Blockchain & #Crypto. This phenomena of Social Scalability. It has been written about here: unenumerated.blogspot.com/2017/02/money-… via Nick Szabo. I personally think it’s something most

(40\46) economist, financial analyst & others might be missing as it relates to the power of #crypto. Humans are social creatures by nature. I want to discuss something as it relates to #BTC. I have seen very bright minds discuss #BTC essentially going to ZERO because all the

(41\46) rewards are spent on infrastructure of the Network as a whole. In fact much of $SAITO was born out of this element of broken economics as it pertains to this point. Much of the literature does show that in POS systems it’s 10% vs. 100% so I think there is a massive

(42\46) difference depending on how one designs the economic incentives.

Social Scalability though is very powerful in terms of human behavior & likely #BTC was this very first representation of this phenomena. “One way to estimate the social scalability of an institutional

(43\46) technology is by the number of people who can beneficially participate in the institution. Another way to estimate social scalability is by the extra benefits and harms an institution bestows or imposes on participants, before, for cognitive or behavioral reasons, the

(44\46) expected costs and other harms of participating in an institution grow faster than its benefits.” When analyzing #blockchain & #Crypto one must also analyze it with this potential in mind as one of the largest value drivers of the technology. A final point worth

(45\46) mentioning is that for the first time as #Blockchain digital identity protocols become widely used we will be able to interact in a “trust-less” manner. This is powerful as the potential for focusing on human to human interaction while removing the fears related to

(46\46) exchange & trust will drive tremendous value as it relates to social scalability. Here is a great video by @hashoshi4 discussing what Digital Identity on the Blockchain means: #Crypto #Blockchain