I've waited a bit for things to die down,
but I think it's time for a little chat about diversity, inclusivity and doing the right thing the right way.
Hey @GoogleAds ... do you want to sort out your staff?
Calling because ads have been suspended,
person refuses to put me through to a manager,
lies saying I've used a profanity,
refuses to give me their reference number,
refuses to give me a call reference number.
I don't think people realise just how long/established the idea of "searcher intent" (or "query intent") is.
We've had several cycles of it over the past decade,
and it's older than that!
More importantly, it's a core aspect of Marketing/Sales.
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Intent isn't just:
* purpose
* goal
It includes:
* reason
* motivation
Someone may be searching for Pizza.
That may trigger Local, as well as a possible hybrid of Commercial/Informational.
But they are searching for Pizza for a reason (hungry. to bake later etc.).
I keep seeing these things pop-up,
so I thought I'd try to encourage a little thought,
discussion and hopefully improve how this topic tends to be presented.
The typical view:
* Generalists cover multiple subjects (or sub-subjects/aspects) - they have "breadth".
* Specialists have great depth of a singular aspect.
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But people have realised that's not quite right!
So we end up with the "T" - both Breadth and Depth!
The distinction is important, because a penalty is an applied negative.
Getting hit with a penalty for things like mass-cookie-cutter or stolen content is vastly different to G filtering out X of Y pages.