Thread by @BiIndia

Lay’s, Kurkure and Bingo are taking over Indian #snacks like Aloo Bhujia, Murukku

businessinsider.in/retail/news/la…

By @Krittiiii

The changes in customer preference is pitting India’s traditional snacks like Aloo Bhujia, murukku, makhane and more against international brands like Lays, Bingo and Pringles. While this may come off as a comparison of apples and oranges, it does stand true.

#snacks

Strong distribution, wide flavour range at varied price points and aggressive promotion are some of the leading drivers for Pepsico and ITC strong portfolio and market dominance.

#snacks

The stronghold of the top players is gradually declining with #consumer preferences shifting to mid-size players like DFM Foods, Balaji Wafers, Pratap Snacks, and others. The Indian ethnic snack market is led by Haldiram, with IPO-bound Bikaji one of the top contenders.

#snacks

The data shared in the earlier tweet does not include the unbranded Indian snacks or the desi namkeens that are usually sold in small kirana stores, chai tapris and other such stores.

#snacks

economictimes.indiatimes.com/industry/cons-…

A report by ICICI Securities mentions that the desi namkeen segment has been losing out on their #market too due to four factors — flavours, pricing, consistent availability and convenience of buying of Western brands.

#snacks

There is no doubt that the demand for regional #snacks is increasing pan-India, especially due to urbanization and #migrant spreads. But the demand for Western products is increasing much faster.

What is your favourite go-to snack?

Let us know!

#snacks