Thread by @Trinkerr_IN

🪙 The Golden Journey of @KalyanJewellers

#Jewellery #stocks #StockMarket #StocksToBuy #StockMarketIndia #stockstowatch

Kalyan Jewellers has left its mark by becoming the second biggest player in the Indian jewellery market.

🌄 Genesis
Kalyan Jewellers was founded by T.S. Kalyanaraman in 1993 with a capital of ₹75 lakhs, out of which ₹25 lakhs were his savings and the rest was financed by the bank. He opened the first showroom in Thrissur, Kerala.

Currently, the company is 8000 employees strong with a net worth of ₹2057 crores and Mr Kalyanaramn holds a stake of 24.52% in the company.

🧭To South, North And Abroad
The jewellery conglomerate started by strengthening its hold in the Southern states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. Then it expanded to Ahmedabad and Gujarat. Kalyan has 107 showrooms in 21 states.

It entered the international market with a bang by opening 6 showrooms in Dubai in a single day. The company has 30 showrooms across UAE, Qatar, Kuwait and Oman in the Middle East.

💍 Star-Studded Ambassadors
The brand made headlines by signing Amitabh Bacchan as its first National Brand Ambassador in 2012.

Kalyan Jewellers has had celebrities like Katrina Kaif, Shah Rukh Khan, Aishwariya Rai, Sonam Kapoor, Kalyani Priyadarshan, Nagarjuna Akkineni and others as their global, national and regional brand ambassadors.

But the glitz and glamour of Kalyan Jewellers on-screen landed them in hot waters. An advertisement presenting Aishwariya Rai Bacchan as a royalty attended by a dark-complexioned attendant offended the netizens. But the company acknowledged this and rectified it.

⭐ My Kalyan
The jewellery conglomerate has launched customer service centres called ‘My Kalyan’ for pre-hand bookings for wedding purchases, Gold Insurance for ornaments, Kalyan Purchase Advance Scheme and more.

Currently, there are 761 My Kalyan outlets in India. 17% of the company's revenue is generated from here.

🧺 Product Portfolio
Kalyan Jewellers designs manufactures and sells gold ornaments. The company receives 75% of its revenue from gold, 23% from studded jewellery and 2% from other jewellery.

Its daughter company, candere.com sells jewellery online and rakes in ₹40-45 crores in revenue. The company makes a total revenue of about ₹10,000 crores.

👑 How Kalyan Sets Itself Apart
🥇 The first brand to introduce BIS hallmark jewellery to tackle impurity concerns in gold jewellery

🥇 Started price-tagging jewellery for transparency
🥇 Emerged as a hyperlocal jewellery brand by working with local artisans catering to local jewellery tastes and needs

The brand is mainly offline because people prefer buying gold offline in India. Branding and advertisement with top celebrities on international, national and regional levels account for the brand’s humongous popularity.

Kalyan Jewellers has made a name for itself by understanding and fulfilling the needs.