Thread by @thebetterindia

I was an ardent candy customer. In 2021, I realized that India does not have a clean candy brand and the ones we have contained tonnes of sugar.

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#WomenEntrepreneurs #Food #Snacks #Mumbai #TheBetterIndia

So I decided to pursue my interest in the FMCG industry,” says Aashnee Gajaria, who, along with her friend Sandhya Seshadari has launched #Niblerzz. This brand makes vegan, sugar-free, guilt-free gummies.

The duo's shared love for confectionery and realizing how badly the Indian market needs a clean candy brand prompted them to start it.

Their self-made recipes give their adult consumers a nostalgic ride back to their childhood in a healthy way, while the children enjoy it without parents worrying about their teeth. "The ethos of our homegrown brand will always be making sanitary products.

Whatever other snacks we venture into, we will ensure they are healthy and natural," says Aashnee. Today, the products are available at stores in 19 states and over 25 online marketplaces.