1/ And now, @eugenewei on shopping:
"At Amazon... the dominant style of shopping [is] spear-fishing. People come in, type a search for the thing they want, and 1-click it. In contrast, [at] the mall, you'll see ... shopping more akin to the gathering half of hunting & gathering"
"At Amazon... the dominant style of shopping [is] spear-fishing. People come in, type a search for the thing they want, and 1-click it. In contrast, [at] the mall, you'll see ... shopping more akin to the gathering half of hunting & gathering"
2/ "When I think of creating desire, I think of my ... visit to Milan, when a woman at an Italian luxury brand store talked me into buying a sportcoat I had no idea I wanted when I walked into the store...eventually I knew I had to be the man this sportcoat would turn me into"
3/ "More data, better recommendations, better matching of customer to goods, or so the story goes. But what I appreciate about luxury retail, or even Hollywood, is its skill for making you believe that something is the right thing for you, absent previous data."
4/ "Seduction is a gift, and most people in technology vastly overestimate how much of customer happiness is solvable by data-driven algorithms while underestimating the ROI of seduction."
5/ "It's not that data can't guide a user towards the right general neighborhood, but ... the gradient of return on good old seduction [is] much steeper than they might realize." eugenewei.com/blog/2018/5/21…
