Most people want to be liked, it's natural, but it’s a very destructive mindset.
People who want to be liked are pushovers, they grovel and try to satisfy others in the hopes of gaining their affection.
When you choose to be liked, you let your environment dictate your reality, you submit to other peoples' frame of mind and you surrender your power. "I'll do anything please like me".
They are needy and weak.
And when someone implies he doesn't like them, they try even harder. BAD!
Nice guys are a great example of it
They try to satisfy women's needs and do everything she wants, hoping she will satisfy their needs
Don't they like you? FINE. You are who you are and that's it
Now here's something to think about.
When you choose to be respected instead, people would like you even more!
Have people submit to YOUR frame
Respect>Affection