Spoiler alert: my answer involves indie bookstores.
And yes, I work with a lot of great ones, so I’m biased. But I think this is still valid advice. /1
1. Think of your local indie bookstore as the home base for your book, and for your writing career. Befriend those booksellers. And you should definitely link to them. Talk about them, and the books you’ve found there! /10
A. Are you sure? New ones are opening all around the country these days.
If you do live in an indie store desert, you can send readers who want to pre-order to any indie bookstore around the country. Or many indie stores! /20
You should definitely not have the AMZN link as your twitter bio link. Your publisher may want you to do readings or signings in stores, and those stores don’t love seeing you driving sales to the soulless robot store. It’s counterproductive. /21