Also the "Go to the gym" factor.
I do not go to the gym, as of this exact moment in time, despite knowing that it is the correct thing to do. Anyone who successfully modified behavior could justly claim fairly major benefits
Here's another go-to-the-gym bit of advice: don't run out of money.
Y"ou are floundering right now and, without major changes, will run out of money in 18 weeks. You have told me your six week plan. No outcome of it buys you 6 more weeks. Don't run out of money."
"Ah, you are running a website with load issues. If I say the words "3 tier architecture" do you not know what those words mean? OK, issue solved."