Will Smith snuck onto the top of a bridge in Budapest and did a dance. Posted on Instagram.
It went viral. As of this writing, it has 12.8 million views.
You can watch it here: instagram.com/p/BlI86RBnfSA/…
What We Can Learn About Personal Branding From Will Smith
(THREAD)
It went viral. As of this writing, it has 12.8 million views.
You can watch it here: instagram.com/p/BlI86RBnfSA/…
What We Can Learn About Personal Branding From Will Smith
(THREAD)
(1) Tell a story
The video opens up with Will Smith watching @ciara do the “In My Feelings” challenge.
You see him watch the video on his phone and then look out his hotel window.
There’s a bridge out there.
The video opens up with Will Smith watching @ciara do the “In My Feelings” challenge.
You see him watch the video on his phone and then look out his hotel window.
There’s a bridge out there.
(2) Authenticity wins
You then see Smith walk towards the bridge from the first person POV.
He tells you how scared he is to be doing this.
“There’s no way – no way this is legal.”
You start to get nervous with him.
You then see Smith walk towards the bridge from the first person POV.
He tells you how scared he is to be doing this.
“There’s no way – no way this is legal.”
You start to get nervous with him.
(3) Build anticipation
As Smith climbs onto the bridge, you are not sure exactly what his idea is.
But you are curious to figure it out. What’s his plan exactly? You HAVE to know how this ends.
As Smith climbs onto the bridge, you are not sure exactly what his idea is.
But you are curious to figure it out. What’s his plan exactly? You HAVE to know how this ends.
(4) Utilize what’s popular
“In My Feelings” is Drake’s most popular song from his latest album. It’s hot.
Doing the “In My Feelings” challenge means he is pulling from the most recent stuff and making it his own.
“In My Feelings” is Drake’s most popular song from his latest album. It’s hot.
Doing the “In My Feelings” challenge means he is pulling from the most recent stuff and making it his own.
(5) Go out and do something
Smith became a PRODUCER of the content rather than a CONSUMER.
This is the pivotal distinction that few will take.
Will isn’t asking himself… “What will anyone think of me?” He just does it.
Smith became a PRODUCER of the content rather than a CONSUMER.
This is the pivotal distinction that few will take.
Will isn’t asking himself… “What will anyone think of me?” He just does it.
You might say… “Yeah, obviously he didn’t say that. He’s Will Smith.”
But he wasn’t always Will Smith. He was once just a random dude from Philly. Putting yourself out there is the key.
But he wasn’t always Will Smith. He was once just a random dude from Philly. Putting yourself out there is the key.
So how can you apply this to your own personal brand? How can you be more like Will Smith?
By telling a story in a creative, authentic way, you will reach more people.
By telling a story in a creative, authentic way, you will reach more people.
Stories are the basis of the human condition. We want to surround ourselves with better storytellers.
That is why @ComedicBizman has made it a focus for him.
Make it a focus for you.
Being able to tell a good story is important.
That is why @ComedicBizman has made it a focus for him.
Make it a focus for you.
Being able to tell a good story is important.
Then, once you are able to tell the story, try to connect that story to what’s popular.
This is how you dominate.
And create viral content.
Be more like Will Smith.
/FIN.
This is how you dominate.
And create viral content.
Be more like Will Smith.
/FIN.
