Profile picture
Danny Roars @DannyRoars
, 10 tweets, 3 min read Read on Twitter
Will Smith snuck onto the top of a bridge in Budapest and did a dance. Posted on Instagram.

It went viral. As of this writing, it has 12.8 million views.

You can watch it here: instagram.com/p/BlI86RBnfSA/…

What We Can Learn About Personal Branding From Will Smith

(THREAD)
(1) Tell a story

The video opens up with Will Smith watching @ciara do the “In My Feelings” challenge.

You see him watch the video on his phone and then look out his hotel window.

There’s a bridge out there.
(2) Authenticity wins

You then see Smith walk towards the bridge from the first person POV.

He tells you how scared he is to be doing this.

“There’s no way – no way this is legal.”

You start to get nervous with him.
(3) Build anticipation

As Smith climbs onto the bridge, you are not sure exactly what his idea is.

But you are curious to figure it out. What’s his plan exactly? You HAVE to know how this ends.
(4) Utilize what’s popular

“In My Feelings” is Drake’s most popular song from his latest album. It’s hot.

Doing the “In My Feelings” challenge means he is pulling from the most recent stuff and making it his own.
(5) Go out and do something

Smith became a PRODUCER of the content rather than a CONSUMER.

This is the pivotal distinction that few will take.

Will isn’t asking himself… “What will anyone think of me?” He just does it.
You might say… “Yeah, obviously he didn’t say that. He’s Will Smith.”

But he wasn’t always Will Smith. He was once just a random dude from Philly. Putting yourself out there is the key.
So how can you apply this to your own personal brand? How can you be more like Will Smith?

By telling a story in a creative, authentic way, you will reach more people.
Stories are the basis of the human condition. We want to surround ourselves with better storytellers.

That is why @ComedicBizman has made it a focus for him.

Make it a focus for you.

Being able to tell a good story is important.
Then, once you are able to tell the story, try to connect that story to what’s popular.

This is how you dominate.

And create viral content.

Be more like Will Smith.

/FIN.
Missing some Tweet in this thread?
You can try to force a refresh.

Like this thread? Get email updates or save it to PDF!

Subscribe to Danny Roars
Profile picture

Get real-time email alerts when new unrolls are available from this author!

This content may be removed anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member and get exclusive features!

Premium member ($3.00/month or $30.00/year)

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!