(The con case to this is "Ahh but 10k committed evangelists in consumer.")
"What's your salary?"
"Healthy but nowhere near the bar."
"What's your net worth?"
"Barely a positive number."
"Really. You own virtually nothing."
"I have virtually nothing in checking."
"... Oh."
And after that it's a quick exercise in accountancy. (Run it by your own lawyer or accountant; reporting not endorsing, etc.)