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Rahul Ramchandani @Rahul_Ramc
, 12 tweets, 4 min read Read on Twitter
I implore anyone with a basic understanding of Girard's mimetic desire and having an interest in technology and culture wars to read this masterful essay on mimesis, violence and Facebook.…
1/ Mimetic desire: we desire objects because others desire them.
2/ Desire is more related to the subject being mimicked rather than the object of desire.

Our desires are mediated by a subject who we consider a model.
3/ Social media doesn't alter the structure of social relations it merely makes some of them salient.

Social media amplifies mimetic desire; the richest, prettiest, smartest, XYZ-est people are known to everyone.
4/ Due to escalation of mimetic desire, rivals are created and violence arises.

Girard offered Scapegoating as the way to release this tension.

All sacrifice and religion arises from this.
5/ Modern world abhors violence.

However, he argues, the modern era is characterized by a discrediting of the scapegoat mechanism, and therefore of sacrificial ritual, which creates a perennial problem of how to contain violence.

How do we redirect this mimetic violence?
6/ Social media is the new conduit for channelizing mimetic violence.
7/ It suggests that abuse, harassment, and bullying – the various forms of scapegoating that have become depressing constants of online behavior – are features, not bugs: the platforms’ basic social architecture, by concentrating mimetic behavior.
8/ Adding some excellent threads here for those wanting to go down the Girard rabbit hole.


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