Insights from the #LearnAtAccel session on “Landing Page Optimisation" by @graffitos.
Your landing page should speak to your prospective customer's outcomes at every step of the way and not just your features.
#LearnatAccel #AccelFamily
Your landing page should speak to your prospective customer's outcomes at every step of the way and not just your features.
#LearnatAccel #AccelFamily
The fold is actually a red herring. It has no bearing whatsoever on conversion rates as far as calls to action are concerned.
Higher conversion rates have nothing to do with whether the button is above the fold, and everything to do with whether the button is below the right amount of good copy
You can run higher contrast Landing Page A/B tests by understanding your prospective users, their motivations, and anxieties. Your Landing page should be addressing those. A green CTA button doesn't magically change that.
Obsessed with your hero image? When starting up, A clear concise image that conveys your value prop or directly showcases product benefits has proven time and again to be better than any particular style, photo, or composition.
Ogilvy’s and Nielsen's research into the readership of copy noted: “On the average, five times as many people read the headline as read the body copy. Research shows that readership falls off very rapidly up to 50 words of copy, but drops very little between 50 and 500 words.”
