Thread by @thecoachchris_

A few people have contacted me about building clothing brands. I'll give y'all my two cents.

The reason most clothing brands fail is because they don't have a community attached. What people see when you post you clothing are jus words on a shirt.

You need to make it bigger....

You make it bigger by creating the community around what the clothing is about.

Don’t try to sell shirts or hats that you think look cool. That’s not a good enough reason for people to stick around.

Why did you make this clothing brand? What’s the point?

Just making what you think is cool really serves no purpose.

Find people who have the same beliefs as you.

If you’re clothing line is about creativity, you need to market to creative people and build a community around that.

You can build with a ton of content like tweets or YouTube videos. Or by putting your life on display (if it’s exciting.)

But stop wasting time trying to sell your dad had with six letters on it. Nobody’s buying it.

They have no reason to. You aren’t building anything with it. None of it makes an impact.