If you are wondering what are our best selling graphic novels and manga, please see this thread from last week.
Batman is always huge here, so no surprise to see him twice in the top 3.
That thing was selling bonkers.
Both SAGA #50 and DIE #1 were only a handful of copies away from being in this Top.
But people REALLY liked it and came back for the series and wanted the proper #1 to go with it.
Never understimate the power of handselling a comic book. If you're a creator and you have retailers on your side, that's half the battle won.
We were doing well before the relaunch, but after the new #1 it picked up even more steam and has kept on going.
AVENGERS and VENOM and a few other books try hard, but Spidey just has our customers all wrapped up.
b) Mike Mignola
And it also got a wee bump from people filling some stockings with some quality comics.
Never discount the homegrown hero bump.
So let me explain what made it so big.
We talked to Nick about him signing our copies. and normally that would have been good enough, right?
We are incredibly grateful to Nick for making this happen for us!
(it was pretty crazy there for a while)
Answers on a postcard to the usual address!
(or just wait 3 minutes)
By how far, you ask?
Ever since Rebirth kicked in, it's been like this, and it's been very hard for other titles/publishers to break this monopoly here.
After DOOMSDAY CLOCK and BATMAN (our bezzies) the next DC title (close to a tie between JUSTICE LEAGUE, MISTER MIRACLE AND HEROES IN CRISIS is selling a third less than those. It's a big drop.
And it's getting bad.
Stuff that a year or two ago we would be selling 5 times more, tbh.
A new book by unknown (but probably awesome, I'm not talking about quality here)... doesn't.
And that is massive.
We see it since that series paused.
(yes, I know that is very simplistic, but I'm tweeting here, not writing a thesis)
Will there be any new readers for it without big name talent attached?
(Magic Ball says this will keep happening in 2019.)
I've said this before, customers already have a couple of super-hero universes to pick from, they don't want a new one.
And again, this is all about single issues and all the end of the world stuff we've been seeing lately:
The sky ISN'T falling.
But there sure are a lot of holes in that roof, and they're getting bigger.
10% less than the previous year.
And that is QUITE the drop.
The good thing is that that drop was compensated by other areas of growth, we're doing awesome in YA and Manga, for example.
For example, Brexit has people a bit scared and cutting their expenses a bit. We lost a good few orders in the UK because of that.
Is this something that other shops that do mostly super-heroes will see? Nope.
(and probably something that you won't think about or see unless you're a retailer)
And that's what it all comes down to .
How much money can be spent in how many comics.
We have to talk about the price of comics.
But probably not in the way you think.
This is economics. Paper is more expensive, for example.
And you do want talent to be properly compensated for their work, right?
If EVERYTHING is getting more expensive, including materials ans labour... it's just the way it is.
And yes, this will drive some customers away, just like all the other price increases before us.
Maybe. It's up to the customers to make that call.
But it's up to the publishers to make the comics feel like they're worth it.
*enter the $7.99 Marvel Single Issue*
Because.. they sell. They sell and they make Marvel (and retailers!) a lot of money.
We could have sold probably 3 times what we did of UNCANNY X-MEN #1 if it wasn't €7.99, for example.
That is the current First Issue/Special Issue model that Marvel are going for.
Wrong, it makes a lot of sense.
... To the Sales department.
And their job is to get more sales.
And in a dwindling market, it's easier for them to overcharge and go for the easy buck than to take a financial hit to build a readership.
Because, guess what, this is an industry, not a charity. And these companies are run by people that have to answer to their owners and corporations. And at the end of the day....
Because they're owned by people that love comics, not Disney or AOL TimeWarner (RIP WCW)
But there is a reason companies still put out single issues. They make money. And more, they make more money than digital editions.
If it was dead, Disney wouldn't be doing it.