Thread by @AlexisKSanders

#searchlove @HeatherPhysioc /1

- 4 key mistakes: 🗝️
1. Not gauging client understand (value, drawbacks, maturity) of search program 🎚️
2. Not communicating early, often, and proactively 💬
3. Becoming reactive instead of proactive (passenger versus driver) 🚘

#searchlove @HeatherPhysioc /2

4. Failing to align on expectation and outcomes 📏

Immersion workshop:
- level set with why it's important 📐
- survey that has priorities 🎯
- sample agenda (vision, stakeholder, practitioner sessions) 📅

#searchlove @HeatherPhysioc /3

- Create a discoverability task force (listen, root out, find skepticism and lean in) 🎶
- Use a sticky note exercise (example below) 💛
- Diagnosing client SEO maturity: moz.com/blog/seo-clien… 👩🏽‍⚕️

#searchlove @HeatherPhysioc /4

- Sell the search dream, not the search pipe dream 🌨️
- We need to be honest, humble, acknowledge your part (including obstacles) 🍏
- Expectations 💙 reality
- Download deck and checklists, agendas, and templates at searchlove.vmlyrconnect.com 🧩