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#searchlove @HeatherPhysioc /1
- 4 key mistakes: 🗝️
1. Not gauging client understand (value, drawbacks, maturity) of search program 🎚️
2. Not communicating early, often, and proactively 💬
3. Becoming reactive instead of proactive (passenger versus driver) 🚘
- 4 key mistakes: 🗝️
1. Not gauging client understand (value, drawbacks, maturity) of search program 🎚️
2. Not communicating early, often, and proactively 💬
3. Becoming reactive instead of proactive (passenger versus driver) 🚘
#searchlove @HeatherPhysioc /2
4. Failing to align on expectation and outcomes 📏
Immersion workshop:
- level set with why it's important 📐
- survey that has priorities 🎯
- sample agenda (vision, stakeholder, practitioner sessions) 📅
4. Failing to align on expectation and outcomes 📏
Immersion workshop:
- level set with why it's important 📐
- survey that has priorities 🎯
- sample agenda (vision, stakeholder, practitioner sessions) 📅
#searchlove @HeatherPhysioc /3
- Create a discoverability task force (listen, root out, find skepticism and lean in) 🎶
- Use a sticky note exercise (example below) 💛
- Diagnosing client SEO maturity: moz.com/blog/seo-clien… 👩🏽⚕️
- Create a discoverability task force (listen, root out, find skepticism and lean in) 🎶
- Use a sticky note exercise (example below) 💛
- Diagnosing client SEO maturity: moz.com/blog/seo-clien… 👩🏽⚕️
#searchlove @HeatherPhysioc /4
- Sell the search dream, not the search pipe dream 🌨️
- We need to be honest, humble, acknowledge your part (including obstacles) 🍏
- Expectations 💙 reality
- Download deck and checklists, agendas, and templates at searchlove.vmlyrconnect.com 🧩
- Sell the search dream, not the search pipe dream 🌨️
- We need to be honest, humble, acknowledge your part (including obstacles) 🍏
- Expectations 💙 reality
- Download deck and checklists, agendas, and templates at searchlove.vmlyrconnect.com 🧩
