, 5 tweets, 2 min read Read on Twitter
I've said it before... Marc Caputo does a lot of great work down here.

That said, I think we've established journalists should be careful when touting polls in this state, particularly those who don't have a proven track record.

602RVs?

Give me a break.
Getting a lot of questions about my comments on that poll Marc at Politico published re: Florida. Let me elaborate.

That is a partisan poll for a primary. It's not abnormal to oversample the party you are targeting. It is abnormal/dishonest to sell it as a representative poll.
I don't know how many cycles, and how many embarrassments we're going to have to endure before caution is exercised in Florida. As I showed Gerri Willis at Fox Biz last cycle, we deal in tens of percentage points.

They polled 600RVs, > 300 Dems. We'll interview 300 Hispanics.
We're obviously entering the silly season. As these polls come out, forget about how pretty the PowerPoint Presentation looks.

Ask a few Qs:

1. Who sourced the data?
2. What collection modes were used?
3. How did they weight the data? (watch for region and education)

Etcetera.
AAPOR started a real conversation w/ the Transparency Initiative. The answer to those Qs, as well as others, should all be available when the poll is released, no excuses, whether they're a member or not.

Transparency is the correct path forward for this industry.
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