Thread by @RohanIrvine

Tania Lang, Found and Principal at @PeakXD will be speaking about how we make sure our research participants are truthful.

We start with some audience participation:

Look to the person beside you, and out your hand up if you're more attractive than then.

10 people popped their hands up.

#dr19

60% of people can't have a 10 minute conversation without lying.

Everyone lies.

What Tania will cover:

What are the implications for your organisation if your research participants lie?

What about your team?

Loss of credibility as a team and individual

People lie:
To avoid hurting other people's feelings

Make ourselves look better and deny unsociable traits

To conceal something we've done (not done) to save face

To influence or achieve a positive outcome or benefit for yourself

Lying is a complex task.

You have to suppress the truth
Then create the lie

Technologies for detecting lies

Method 1: Ground Truth — figuring out what someone's tell is

Method 2: Fake Vs Real Duchenne smile

Other Methods:
Figuring, touching their face
Stalling - repeating question
Stuttering hesitations
Over generalised and irrelevant info
Contradictory information

What do you do when you pick a lie?

Use it as a cue to dig deeper and drill down
Rephrase your question or ask in a different way
Reassure them they're not being judged

10 tips on designing you research to help people tell the truth.

1. Use behavioural rather than opinion based methods.

What people do rather than what they say.

2. Don't test or validate your own designs and make this clear to participants.

3. Be transparent and set clear expectations prior to and at the start of the research session about their data.

Give the consent form prior to the session, it gives them the opportunity to opt out.

4. Create the right physical environment — everything the see and feel

5. Encourage anonymity and consider if you really need to record the session.

You'll get more truthful responses.

6. Allow bonding time to build trust and rapport.

It takes 5-10 minutes to build a rapport with a new person.

7. Avoid interviewer bias and asking leading and suggestive questions.

8. Show empathy and don't judge participants.

We have to be very neutral with our body language.

@indiyoung has a great deal of work about how to build empathy

9. Probe and ask deeper questions on the initial answer.

10. Explore sensitive topics towards the end of a session and/or get them to project.

"How do you think X not you, feel about Y"

It can mean it's less likely they will be judged.

Role of the researcher:

@threadreaderapp unroll please!