Thread by @AdsAlchemist

If a potential client asks you to guarantee results, DO NOT WORK WITH THEM.

"But, what if you can talk them out of it and they agree to work with no guarantee"

It doesn't matter, you still shouldn't work with them.

Let me explain why ⬇️

Take a step back and think about why a client would ask for a guarantee.

I typically see two main reasons:

1) Lack of understanding of how paid acquisition works (not necessarily a bad thing by itself)

2) They are either cheap or don't have a lot of money

Clients that have both of these are the absolute worst type of clients to work with.

The combination of them leads to the client making ridiculous and rash decisions.

You will also be constantly bombarded with messages/emails every time performance drops.

Trust me, I have been through multiple clients like this, and not once have they turned into a long term client.

It's not worth trying to take them on as a client because they will take 2x the time compared to a normal client paying you the exact same amount.

Stop focusing on making as much money as possible.

Start focusing on finding clients that you can build a relationship/partnership with.

I guarantee you will end up making more money if you do so.

Hope you guys enjoyed this thread.

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As always, if you have any questions, please let me know.

-AA