Thread by @AdsAlchemist

Struggling to find a winning product?

Here are 4 criteria I look for before testing a product.

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1) Profit Margin

The product needs to have the ability to be sold for ideally 2-3 times more what it cost you to purchase it from your supplier depending on its price.

If you can't sell it for a healthy profit, the other 3 criteria don't matter.

2) Unique

This is something that a lot of people talk about when looking for a new product and there is a reason for that.

Make sure your product is different than what others are selling or you're marketing it in a unique way.

Need to stand out from others.

3) Solves A Problem

If your product helps improve people's lives in some capacity your product will be 100% easier to market.

Your product needs to solve a problem for your customers because it'll make it easier for them to justify purchasing it.

4) Easy To Show

The product needs to be something that is easy to show how it works and what it does.

Being able to create a video or use video creatives with your product is imperative for long term success with ecommerce.

Now, of course not every successful product needs to hit these 4 criteria but these are just what I like to use when I'm looking for products.

If you have any questions please let me know.

Happy hunting!

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